The research-backed toy rotation app
Calmer Home.
Deeper Play.
Space to Breathe.
MINDRE is the Scandinavian-inspired app that manages toy rotation for you — so you can stop drowning in clutter and start reclaiming your space, your patience, and your evenings.
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Sound familiar?
Tuesday. 9:47pm. Again.
Kids finally asleep. You're standing in the living room. Looking at the floor you cleared four hours ago. 63 pieces of train track. Half-deflated soccer ball. Three headless action figures. That puzzle missing two pieces you'll spend twenty minutes looking for tomorrow because she'll ask and you're supposed to know where everything is.
Dress-up clothes everywhere. Art supplies from a project that ended in tears. A wooden block wedged in the couch waiting to meet your spine at 6am.
You're not cleaning this tonight. You know that. You'll step over it. Pour something. Sit on the one clear corner of the couch. Tomorrow it'll still be here. Waiting.
You dealt with this tonight.
You dealt with this last night.
You will deal with this tomorrow.
toys visible in the average American home
UCLA Center on Everyday Lives and Families
You are not imagining this. It is real. It is measured. It is studied. And it is not your fault.
The visible mess is only half of what you're carrying. The other half is invisible — the tracking, the remembering, the anticipating. Where every toy is. Whether it's missing a piece. Whether it needs batteries. Whether your child has outgrown it. Every toy in your house is on that mental list.
What this is doing to your body
Here's something you probably already suspected but nobody confirmed.
This is affecting your health. Not metaphorically. Your actual, measurable, physiological health.
UCLA tracked cortisol in 60 parents who described their homes.
Women who said "cluttered" or "chaotic"? Elevated stress hormones. All day.
The cortisol that's supposed to drop so your body recovers? It wasn't dropping.
Cluttered homes elevate cortisol — the stress hormone that stops your body from recovering
more likely to report anxiety and depression when home feels cluttered
of working parents report burnout — "keeping a clean house" a top factor
You already knew this.
Your body's been telling you for months.
Nothing is wrong with you.
It's called allostatic load.
The cumulative cost of chronic stress.
Every small demand. Every mess. Every toy on the floor. Every mental note about what's where.
It adds up.
Your nervous system was designed to handle acute stress — the tiger in the bushes.
Not chronic stress — the toys on Tuesday, the puzzle pieces on Wednesday, the mess again on Thursday.
Day after day after day.
Every demand on a system already maxed out.
That's allostatic load.
It is measurable. It is real.
This isn't about you. It's about a system.
The United States is home to 3% of the world's children and consumes 40% of global toy production. A $38 billion industry is engineered to convince you that your child needs more. And then it blames you for drowning in it.
But here's the proof that the opposite is true. When researchers gave toddlers 4 toys instead of 16, children played twice as long and in significantly more creative ways. More toys didn't create more engagement. More toys destroyed it.
longer play with fewer toys
more creative interactions
There is a place where families figured this out a long time ago.
Denmark has ranked among the happiest countries on Earth for over fifty years. UNICEF ranks Danish children #2 globally for overall wellbeing. The United States ranks #36.
Denmark
United States
This isn't because Danish parents try harder. Their homes embrace hygge — calm spaces built for presence, not consumption. Swedish families practice lagom — just the right amount. The shared insight across Scandinavia is simple: children don't need more things. They need more space.
Introducing
MINDRE
min-druh — Danish, Swedish, Norwegian
"Less." "Fewer."
Less clutter consuming your living room.
Less time spent cleaning instead of connecting.
Less decision fatigue draining your patience.
Less guilt about how the house looks.
More space to breathe. To play. To just be.
Built on decades of research
6-10
toys at a time
Montessori
68%
moved to functional
Payne study
2x
longer engagement
Toledo study
Top 3
child wellbeing
Nordic nations
You have probably tried some version of this before.
Maybe you donated three bags to Goodwill and felt lighter for a week. Maybe you bought matching baskets and a label maker. And then life happened — someone got sick, work got intense, the holidays arrived — and the system quietly collapsed. Because it was built on the assumption that you had bandwidth to spare.
You didn't fail the method.
The method failed you.
MINDRE holds the system so you can finally put it down. Six research-backed principles. Scandinavian parenting philosophy. It doesn't add one more thing to your plate. It removes the expectation that you carry this too.
The MINDRE Method™
Minimise & Rotate
Reduce visible toys to 4-10. Store and rotate the rest.
Invite Open-Ended Play
Prioritize toys that are 90% child, 10% toy.
Nature-First Materials
Wood, cotton, and natural loose parts over plastic.
Design Calm Spaces
Environments that calm rather than stimulate.
Rhythms & Rituals
Play within predictable daily patterns.
Embrace Their Lead
Follow the child. Observation guides rotation.
What MINDRE does for you
Every feature was built to replace an invisible burden you're already carrying.
This is not a productivity tool. It's a weight-removal tool.
Toy Cataloging with Photos
Snap photos, organize into categories, and build your family's toy library in minutes.
That mental inventory you've been maintaining? The constant "where is the blue dinosaur" tracking? You get to put it down.
Automatic Rotation Scheduling
Smart scheduling based on your child's age, interests, and engagement patterns.
The decision fatigue of "what should be out this week?" Handled.
Live vs. Stored Tracking
A visual dashboard showing exactly what's currently available and what's in storage.
The guilt of "am I doing this right?" You can close that tab.
Rotation Reminders
Gentle prompts when it's time to rotate, customized to your family's rhythm.
That thing you meant to do but forgot because you're already tracking 47 other things? Not on your list anymore.
MINDRE Method™ Education
Integrated framework guidance based on Scandinavian parenting philosophy and developmental research.
The research you'd have to hunt down yourself at 11pm? Built in.
Progress Tracking
See engagement patterns, rotation history, and your family's transformation over time.
The wondering if this is actually working? Answered.
Rotation reminders
MINDRE emails you before each rotation.
No calendar juggling. No “was that this week?” stress. We’ll send a gentle reminder with the next set, so you can rotate in minutes.
What you get:
• A heads-up when it’s time to rotate
• A preview of the next set of toys
• A quick link to swap sets inside the app
Why it matters
The rotation stays off your mental load.
The system should remember for you. MINDRE keeps track of what’s live, what’s next, and when to swap so you don’t have to.
You just follow the reminder when it shows up.
Coming soon
Be the first to experience a calmer home.
Create your account now to start setting up your first rotation.
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The questions you're already asking
We hear you. Here's what we'd say.
Every objection below is valid. Every one came from a parent who felt exactly the way you feel right now.